At Hannah Cranston Media, I was client-facing and actively involved in day-to-day account communications while supporting a fast-moving roster of brands. I handled event logistics, built and segmented targeted media lists, drafted and deployed pitches, and drove outreach across multiple accounts. I secured placements in WIRED, Cosmopolitan, Parents, Woman’s World, and Lifehacker, with an average UVM exceeding 1 million. The role required quick judgment, tight organization, and strong media instincts to consistently land high-impact results.
I’m excited to share a selection of placements I secured during my time at the agency. You can find direct links to each piece under the “Client Name x Title” section.
Uresta X Woman’s World
(Digital & Print!)
I secured my first print feature in Woman’s World for Uresta, with accompanying online coverage. The piece stemmed from a Kegels trend pitch I developed and a relationship I began nurturing in July. I maintained conversations with the writer through publication in March, leading follow-ups and outreach throughout. In partnership with my director, I managed communications with a Uresta user to support the consumer story and bring the piece to life. Click here to download a clip of the article online! Click here to download a clip of the print edition online!
Brain.fmX Lifehacker
I garnered Brain.fm’s Lifehacker feature through highly targeted outreach to tech reporters after deciding an “I tried it” review was the right angle to pursue. I connected with a skeptical tester, stayed in close contact as he evaluated the product, and provided supporting research and approved language from the client to inform the piece.
Arya.fyi X Cosmopolitan
I secured Arya’s inclusion in Cosmopolitan’s “How to Talk Dirty Like a Total Pro,” which reaches over 20 UVM (Muck Rack), through a strategy I built from scratch. I wrote the pitch, developed the media list, and followed through directly with the writer to land expert commentary grounded in Arya’s proprietary research. The final piece included a direct backlink to the client’s site. Click here to download a clip of the article!
Bird&Be X Parents
In my daily monitoring, I noticed Parents was increasing fertility coverage and pitched specific health reporters, positioning Bird&Be’s accredited experts as credible voices in the space. I drafted the expert responses to align with the story’s direction, securing inclusion in the article.
Arya.fyi x WIRED
I built this WIRED date-night roundup placement through months of relationship-building with the reporter, staying in touch, and identifying the right moment to introduce Arya. I guided her through the testing process, positioned the Intimacy Concierge as a differentiated option within the date-night category, and remained hands-on throughout. Arya was included in the final roundup, earning a 10/10 date rating and a 7/10 box score.
Uresta X Woman’s World
I secured Uresta’s inclusion in Woman’s World’s “How Healthy Is Your Pelvic Floor?” feature by pitching Dr. Sarah Boyles as an expert to position the brand as a thought leader in the space. I drafted the Q&A questions, developed the pitch, and led outreach to the journalist, resulting in expert commentary woven throughout the final piece.
Bird&Be X Today’s Parent
Following my second month at HCM, I curated Bird&Be’s contribution to the article by Today’s Parent titled, “Think All Prenatal Vitamins Are the Same?” by positioning Dr. Prati Sharma as a leading voice in the folate vs. folic acid debate in the prenatal space. I drafted thoughtful Q&A responses to shape the expert commentary, and the reporter reached out to me directly after recognizing my name in her inbox, which led to the inclusion in the final piece.