Glossier Client Strategy Book
Who?
Glossier is a modern beauty brand that has revolutionized the skincare and makeup industry. The brand’s minimalist aesthetic and effective formulas have built a loyal following, with a focus on creating a community that values authenticity. Glossier’s range of skincare, makeup, and fragrance products are designed to make beauty feel effortless and empowering. With a focus on minimalist, effective products, Glossier’s brand communicates that beauty should be effortless, personal, and above all, real.
What?
Glossier You Rêve is a new Glossier fragrance that embodies the boldness of individuality and personal identity. In my creative advertising campaign, I focused on capturing the essence of You. The fragrance amplifies natural confidence, empowering wearers to express their true selves. Using Photoshop and Illustrator, I demonstrated how fragrance becomes a signature of personal expression. Targeting mid-late twenties consumers seeking dominance and individuality, the campaign positions You Rêve as the ultimate bold expression of self.
